Reimagining Operational Excellence: Inspirations from Asia
Description
The indisputable fact that the conventional marketing approach is no longer working. To help move us beyond the status quo, Reimagining Operational Excellence uses the new Omnihouse model, with world-class examples from Korea, India, Japan, Singapore, and China. This model puts the entrepreneurial and operational aspects of marketing at the center of the action. You'll explore how to marry the twin capabilities of innovation and incremental improvement into a single, workable whole. You'll also discover what it means to employ "technology for humanity" and to combine marketing and finance into an integrated, cooperative unit.
Table of Contents
Foreword xi
Preface xiii
Acknowledgments xix
1 Operations as the Center of Gravity: The Omnihouse Model 1
2 Competing with the West: Asia as the Rising Model 23
3 The New Perspective of Quality: From Input to Impact 47
4 The New Perspective of Cost: From Cost-Cutting to Social Contributions 67
5 The New Perspective of Delivery: From On Estimate to On Conscience 89
6 The New Perspective of Service: From Standardization to Transformation 109
7 Creativity and Innovation in the New Operational Excellence: How the Korean Wave and Other Trends Are Affecting the World 129
8 Entrepreneurship and Leadership in the New Operational Excellence: How Indian Passion Is Helping Build Dominance 147
9 Productivity and Improvement in the New Operational Excellence: How the Japanese Spirit Goes Beyond Kaizen 165
10 Professionalism and Management in the New Operational Excellence: How Singapore's Attitude Is Becoming World-Class 181
11 The Yin-Yang Advantage: How China Made the Impossible Possible 203
Epilogue: Countries, Capabilities, and Operational Excellence 229
Appendix A: the Omnihouse Model 235
Appendix B: Inner Development Goals 239
Appendix C: Humane Entrepreneurship 243
Appendix D: Marketing Zen 247
Notes 251
About the Authors 275
Index 277